When I started my beauty career, I had to piece together my education from expensive in-person courses, YouTube tutorials, and trial and error. There was no single place that taught you everything you needed — the skills, the business, the confidence.
So I built it. Bela Beauty College started in my home studio in Melbourne in 2015 with one course and 12 students. Today, we've trained over 20,000 beauty professionals across Australia, New Zealand, the UK, and Canada.
Every course we create is built around one question: "What does a student need to know to actually succeed in this industry?" Not what's easy to teach — what actually works.
I'm so proud of what our graduates have built. Fully booked salons, thriving home studios, six-figure businesses. That's what Bela is about.
Jessica Bela
Founder, Bela Beauty College